About Us

About STAUD

Modern American Fashion

Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, STAUD brings a modern perspective to women's fashion.

Designed With Character

STAUD creates ready-to-wear, handbags, shoes and accessories that combine timeless references with contemporary design.

The brand is known for distinctive silhouettes, playful details and pieces designed to become part of a modern wardrobe.

Modern, Not Ordinary

From sculptural handbags to elegant dresses and statement footwear, STAUD creates fashion with a clear point of view.

STAUD — Modern fashion with distinctive character.